Share this Job
Create Alert

Digital Content Designer Job

Date: Jun 10, 2019

Location: MN - Minneapolis, US, 55401

Company: Xcel Energy

Job Grade: P
Hierarchy:  No - We can only hire at the posted level 
Union Position: Non-Bargaining



Position Summary
This is a key position on our digital experience team which will play a pivotal role in the development of short-form and long-form content across multiple client engagements on the external website. This position will write web content with a purpose and help each client achieve unique goals and objectives while providing user experience recommendations to obtain the best result and write content to maximize a Search Engine Optimization/Search Engine Marketing (SEO/SEM) strategy as well as using data to drive recommendations.

Essential Responsibilities
  • Maintain clear understanding of audience, purpose, user experience, SEO/SEM and calls to action in writing process to strongly empathize with the motivations of the audience and develop content that serve the overall purpose .
  • Work with other members of the digital team to align visual creative with the purpose and message of all content.
  • Initiate regular touch points with clients and digital team to uncover goals and gain a deeper awareness of the audiences and their specific pain points and motivations.
  • Recommend new web content strategies based on insight and analytics that support client goals for nurturing and engagement strategies.
  • Recommend topics and stories to the advertising/digital teams and assist in the management of editorial calendars for clients.
  • Create strategic options for copy, headlines and layout for test different designs and assist clients with analysis and refinements.
Minimum Requirements
  • Bachelor's degree (preferably journalism, marketing or communications).
  • Three years of experience in content development or copywriting role with proven ability to create content that is accessible and usable.
  • Requires superlative writing skill, including strong writing and editing processes.
  • Strong proficiency with Microsoft Office, SharePoint, and digital media platforms such as social and content management system; experience with marketing automation, picture sourcing, and editing tools preferred.
  • Comfortable with multi-tasking and balancing numerous projects/deadlines/priorities simultaneously; at ease working in an agile environment.
  • Possess the ability to work alone as well as collaboratively in a team environment and interact with clients day-to-day as needed.





As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.


Posting Notes:  MN - Minneapolis || CO - Denver; MN - Minneapolis || United States (US) || Customer And Innovation || 51900:Digital Experience Mgmt || Full-Time || Non-Bargaining ||

Requisition Number: 18928

Equal Opportunity Employer: Minority/Female/Disability/Veteran

Individuals with a disability who need an accommodation to apply please contact us at

Nearest Major Market: Minneapolis

Job Segment: Developer, Sustainability, Gas, Advertising, Technology, Energy, Marketing