Job Description

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow?  A  position at Xcel Energy could be just what you’re looking for.

Position Summary

Xcel Energy brings energy to life, providing power and heat to millions of customers. We’re a steady, behind the scenes brand that individuals, families, and businesses can rely upon. In this role, you will support customer-centric creative execution including all aspects of brand, advertising, sponsorships, signage, digital assets, templates, and collateral as assigned.

The Brand Creative Manager is an essential internal creative leader who will also serve as a primary liaison between our advertising agencies, external consultants, and internal teams. In this role, they will develop, design, and produce digital and print content across various mediums to support Xcel Energy’s strategic marketing priorities. They are responsible for developing and maintaining strong working relationships with internal teams. They will help lead the development of internal creative capabilities for the Brand team.

Essential Responsibilities

  • Oversees and evolves brand governance and design standards to ensure a cohesive, impactful brand strategy articulation.

  • Develop, design and produce digital, video and print content across various mediums to support Xcel Energy’s strategic marketing priorities

  • Consults on development of ad and media plan briefing documents, from a creative perspective, to ensure consistency with brand strategy and product/program goals. Direct and manage complex, multifaceted projects and programs.

  • Proactively seeks and mines creative opportunities that achieve company goals and appropriately enlists internal management and agency resources to address client opportunities/challenges.

  • Develops a thorough knowledge and understanding of Xcel Energy business, products, markets, trends, and internal organization dynamics

  • Budget/financial management awareness and ownership as assigned and maintain a thorough and current knowledge of Xcel Energy programs and products.

Minimum Requirements

  • Minimum Requirements BA in Advertising, Marketing, Communications or related field or a combination of education and experience providing equivalent knowledge

  • 5 years of advertising, communications or brand marketing experience which includes agency and ideally, client side experience

  • Demonstrated in-depth knowledge of brand, advertising and promotion principles

  • Working knowledge of agency disciplines, process and workflow

  • Well versed in all tactical aspects of branding, advertising and sponsorships to include but not limited to; broadcast, print, out-of-home, digital, social and promotions

  • Committed to collaboration and has experience working across marketing, brand and communications channels


  • Preferred degree in Fine Arts or Design

  • Strong design experience and skills across multiple mediums such as video content, digital and print design

  • Strong communication skills; listens, talks, writes and presents well, communications are clear and concise

  • Is flexible and adaptable to change

  • Can effectively juggle multiple projects under tight deadlines

  • Anticipates potential problems and is committed to bringing forward innovative solutions

  • Can develop a proactive, friendly, trusted rapport with clients, peers and agency personnel

  • Well-versed in taking action to avoid and/or resolve conflict.

As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Individuals with a disability who need an accommodation to apply please contact us at


The anticipated starting base pay for this position is: $81,000.00 to $115,866.66 per year

This position may also be eligible for the following benefits and/or pay components: Pay - Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Personal holidays, Volunteer Paid Time Off (VPTO) (full-time employees only), Parental Leave

Pay and benefit packages may vary based on position. Some employees are under collective bargaining agreements, which determine the benefits they will receive. If the information conflicts with the terms of the written plan documents governing the plan, the plan document will control. Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.

Anticipated Last Date to Apply: 03/09/24

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Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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