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Advertising and Brand Manager Job

Date: Jun 11, 2019

Location: MN - Minneapolis, US, 55401

Company: Xcel Energy

Location(s): MN - Minneapolis


Are you looking for an exciting job where you can put your skills, talents and education to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow?  A professional position at Xcel Energy could be just what you’re looking for.



Position Summary

Support and manage all aspects of brand, advertising and sponsorships communications as assigned. The Brand Portfolio Manager is the primary liaison between internal clients, communication consultants, advertising agency, consultants and in-house design team. They are responsible for developing and maintaining strong working relationships with internal clients. They lead the planning and execution of go-to-market activities to achieve goals and business objectives. They manage day-to-day work-flow.

Essential Responsibilities



  • Accurately interpret and articulate internal client/company goals, objectives and needs Oversees development of ad and media plan briefing documents to ensure consistency with brand strategy and product/program goals. Route briefs to internal stakeholders for required approvals prior to agency/internal creative team kick-off.
  • Works with internal peers to develop and execute cross-functional advertising and communications plans and programs. Ensures that work presented by the agency and internal teams is on strategy and supports the brand campaign platform and adherence to Xcel Energy standards and guidelines.
  • Direct and manage complex, multifaceted projects and programs.
  • Work with agency to keep all projects on track and assure that projects proceed according to production and media schedules and are on-budget.
  • Monitors media & messaging metrics and works with agency and relevant internal teams to report metrics to brand management team and internal stakeholders.
  • Proactively seeks and mines strategic opportunities that achieve company goals and appropriately enlists internal management and agency resources to address client opportunities/challenges.Develops a thorough knowledge and understanding of Xcel Energy business, products, markets, trends, and internal organization dynamics.
  • Budget/financial management awareness and ownership as assigned and maintain a thorough and current knowledge of Xcel Energy programs and products.

Minimum Requirements




  • BA in Advertising, Marketing, Communications or related field or a combination of education and experience providing equivalent knowledge.
  • 5 years of advertising or communications experience which includes agency and ideally, client side experience.
  • Demonstrated in-depth knowledge of brand, advertising and promotion principles.
  • Working knowledge of agency disciplines, process and workflow.
  • Well versed in all tactical aspects of branding, advertising and sponsorships to include but not limited to; broadcast, print, out-of-home, digital, social and promotions.
  • Committed to collaboration and has experience working across marketing, brand and communications channels.





  • Strong communication skills; listens, talks, writes and presents well, communications are clear and concise.
  • Is flexible and adaptable to change.
  • Can effectively juggle multiple projects under tight deadlines.
  • Anticipates potential problems and is committed to bringing forward innovative solutions.
  • Can develop a proactive, friendly, trusted rapport with clients, peers and agency personnel.
  • Well-versed in taking action to avoid and/or resolve conflict.






As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.


Posting Notes:  MN - Minneapolis || MN - Minneapolis || United States (US) || Customer And Innovation || 51125:Advertising and Brand Strategy || Full-Time || Non-Bargaining ||

Requisition Number: 18919

Equal Opportunity Employer: Minority/Female/Disability/Veteran

Individuals with a disability who need an accommodation to apply please contact us at

Nearest Major Market: Minneapolis

Job Segment: Brand Manager, Branding, Advertising, Sustainability, Marketing, Energy